Pudsey Bear approves of Baxters new charity jam

BBC’s Children in Need have teamed up with Baxters to produce Pudsey’s first strawberry jam.

The launch of Pudsey’s first ever Strawberry Jam, from ALS customer, Baxters, has so far only been on sale exclusively in Selfridges over the last two weeks but will start to hit the supermarket shelves in early September, with 50p from every jar going to the charity.

Sir Terry Wogan was present with Pudsey the Bear at the launch of the first ever Children in Need Jam. Sir Terry commented: “It was fantastic to see the public really getting behind the initiative this morning and supporting the charity and I’m thrilled to announce that we’ve already sold over 300 jars of Pudsey’s Strawberry Jam. I’m really looking forward to buying a jar or two myself as well – I’ve always been rather partial to a jam sandwich!”

Pudsey had a fantastic day out when he was invited to the Baxters factory in Fochabers, Scotland, to develop, make and taste his Strawberry Jam. He worked alongside Audrey Baxter in the famous Baxters kitchen to create the delicious, special recipe jam, which contains two different varieties of the finest strawberries blended together to create a mouth-watering, deep fruity flavour.

Audrey Baxter said: “We are very excited to be working with BBC Children in Need and delighted that Pudsey chose Baxters to create his Strawberry Jam recipe. We fully support the work of this fabulous charity and hope that the jam will be enjoyed by families across the UK, whilst raising a substantial amount of money for the many extremely worthy causes.”

Decorated with a specially designed wet glue body label, using one of the company’s existing wet glue labelling machines, the special edition jam jars also needed an additional self-adhesive “Pudsey Approved” label on the lid. The eye-catching new label was applied using an ALS 204 label applicator from Advanced Labelling Systems Ltd. Due to the high-speed and compact nature of the ALS 204, we were able to easily integrate the new labeller inside Baxters’ existing rotary machine, with minimal disruption.

In 2008, more than £36 million pounds was raised for BBC Children in Need and it is hoped that this new partnership with Baxters will help raise lots of money for the 2009 Appeal. The charity’s mission is to make a positive change to the lives of disadvantaged children and young people across the UK and to create a society where each and every child and young person is supported to realise their full potential.

David Ramsden, CEO of BBC Children in Need said: “We are thrilled that Baxters agreed to help Pudsey with one of his 2009 initiatives and thank them for their support – we rely on the help of both businesses and individuals to help us raise funds and are grateful to be working with Baxters on this unique project.”
For every £1.59 jar of Pudsey’s Strawberry Jam sold, Baxters will be donating 50p to BBC Children in Need.