A Decade of Labelling Excellence

Formed in 1996 and started trading in 1997, Advanced Labelling Systems Ltd, was started by Noel Donaldson as a management buy-out of the Avery Dennison UK Labelling Machinery Division.

Critical to the success of the new venture, all key staff relocated from Wooburn Green, Bucks to new premises at Thame, Oxfordshire. Today, still family-owned and financially independent, ALS has grown and built its customer base on well-built products, competitive prices and first class service.

On day one, the industry unique ALS 2-Year on-site warranty was introduced for all UK customers of our label applicators and print & apply systems. Most competitors to ALS thought it was just a gimmick or short-term promotion but 10 years on, its still there! Never before, nor since, has a UK labelling company provided such a fully comprehensive warranty that included, parts, travel and labour for the first two years of ownership.

In the last ten years we have seen labelling trends come and go but as more and more emphasis is on speed, control, accuracy and verification it has taken us further into application PC and PLC software development and made us experts in product handling, sensors, barcode readers, RFID and vision inspection system technology.

A far cry from when Noel started his career in labelling as an engineer at Avery, back in the 70’s, when the old clutch and brake labellers started getting replaced by the new stepper motor technology! ALS sees the next ten years as both a time of challenge and opportunity. By listening to their customers and adapting to supplying what the industry demands, always evolving and never standing still, ALS believes it will continue to thrive and enjoy a further ten years of success.